One of the things I love most about blogging is that the rule book has been written by girls like me, for girls like me. It is a field that has been entirely cultivated by normal people sharing their interests with other like minded people. Because of this unique paradigm, there is no mapped out to route to success. A blogger can do exactly as they wish, without creative bound, and often this is what makes it work: the rawness and truth that people buy into.
The flip side of this coin though, and one I find myself stung by from time to time, is the nature to compare. As humans, we make comparison by way of understanding and for the most part, it is incredibly useful. Take blogging for example. With no obvious qualification, official job role or standard salary from blogger to blogger, it can be hard to get a sense of the job spec. For many people then, the success of a blogger can be gleaned by comparing that blogger to other, similar bloggers in their field. However, comparisons between bloggers in order to determine success are often based on an unfair assumption: the assumption that we all have the same end goal. The point of this post is to dispute that assumption.
Different blogger = different goals
The definition of success is subjective because from blogger to blogger, goals vary massively. Despite common misconceptions, blogging takes a lot of hard work and commitment, and anyone who has run their own blog will tell you that each goal achieved is its’ own success. Whether this be to create a web design you are proud of, to stick to a posting schedule or to reach a certain number of followers. With such discrepancies between goals, comparing bloggers’ ‘success’ based on the achievements of others is a hugely flawed concept that in actual fact belittles the small wins that are crucial to continuing doing what we do. In my opinion, even having the courage and the creativity to start your own blog is a success in itself, whether or not Topshop are sending you a new wardrobe every week.
We need to talk about the obsession with followers. As one of the only quantifiable measures of blogger success, following is often looked at when deciding a blogger’s success. Undeniably, following is important. Most bloggers, myself included, will tell you they aren’t doing it for the following but rather for the love of doing it. Whilst they are being truthful (you really do have to love doing it to squeeze it into your already manic 9-5 week – I, for instance, am writing this post on the bus on the way to work on a cold and rainy Tuesday morning), the following does matter. Having someone enjoy your work so consistently that they click ‘follow’ is incredibly rewarding. It motivates you to keep doing what you’re doing and assures you that whatever it is you’re doing is working. However, it isn’t all about that number sat at the top of your Insta page; each follow is just as rewarding as the last. To ignore those bloggers like myself who have smaller followings is to reduce the blogging industry to a popularity contest, which in all honesty is damaging to it’s very nature. Blogging works because it is made up of real people sharing real opinions; a refreshing contrast to the corporate mentality where making money is the priority. Blogging allows for a level playing field for anyone to create their own platform from which to be heard. To create a dynamic where you have to meet certain criteria in order to be taken seriously goes against the whole point of the industry.
FEATURED IN THIS POST
– Coat – M&S
– Jumper – Mango – not available online
– Bag – Zara
– Jeans – Pull & Bear
– Boots – Primark – not available online